| v> | | | | the elements around you. What images, sounds |
| There are several ways to increase your sales | | | | or influences catch your eye? Can you include |
| with a book marketing plan. Here are ideas to | | | | music in your campaign? If so, what music |
| be taken into consideration when you need book | | | | appeals to your readers and how can you reach |
| marketing help. | | | | them through music? |
| If you have reached the coveted contract stage | | | | Even though I am an advocate of making things |
| of the book publishing process, then you now | | | | happen for yourself, you can also enlist the |
| need book marketing help. Book marketing is | | | | assistance of book marketing agents and |
| one of the most important elements in writing a | | | | websites. Your literary agent and publisher will of |
| successful book. Without a book marketing plan | | | | course have some ideas for you, so focus on |
| you won’t see many profits unless you | | | | expanding their ideas. Be cooperative with those |
| are royalty or have a famous last name. | | | | who can offer book marketing help. Proceed |
| Don’t sit around waiting for an explosive | | | | with caution when entertaining the idea of paying |
| marketing campaign masterminded by your agent | | | | for a marketing service. Not only can this |
| and publisher. Take matters into your own | | | | become quite expensive, but if you are not |
| hands. | | | | seeing a ROI (return on investment) then you |
| Your book, your baby, your dream, is your | | | | have lost money. What’s the point of |
| responsibility. There is nothing wrong with | | | | that? |
| acknowledging that you need help to accomplish | | | | My final piece of advice to you when marketing |
| your goals. Arming yourself with the right | | | | your book is to be organized. Stay on top of |
| resources will ensure you have options in selling | | | | your activities. Keep a foldereither physical or |
| your book. Spread out your efforts to reach a | | | | digital-with all your communications and efforts. |
| broader audience. Are you concentrating on | | | | Disorganization will only hinder your success. |
| selling your book to friends and family? Or do | | | | Keep track of what book marketing strategies |
| you have bigger aspirations? Determine what | | | | work for you and which do not. Keep |
| your goals are and then seek out the ways in | | | | appointments, be prompt in your replies and be |
| which you can accomplish them. | | | | professional at all times. Keep an open mind |
| Once you have established the areas in which you | | | | when suggestions are made to help you. |
| need book marketing help, do some research to | | | | Here is a freebie to help you when putting your |
| find resources that will bring you closer to your | | | | book marketing plan together. After identifying |
| desired results. Talk to other writers, librarians, | | | | you niche market or target audience create a list |
| and bloggers. Find out what book marketing | | | | of where they shop, where they eat, what they |
| strategies they know have worked in the past. | | | | listen to, what they wear and what interests |
| As you begin to compile this information, you will | | | | them online. This will point you in the right |
| also formulate your own tailored ideas. Always | | | | direction as to where you should advertise your |
| be aware when you are out in public. Try to | | | | book. |
| identify ways you can market your book through | | | | |