| Book marketing efforts can be categorized by | | | | take pride in telling people you are a writer? Let |
| three levels of exposure; local, online and regional | | | | every outing from your home be an opportunity |
| national/global. Here are ideas that can be used | | | | to mingle and spread the word about your book. |
| on each level to help increase your book sales. | | | | Your online efforts take your book sales to the |
| Book marketing efforts can be incredible stressful | | | | next level because it spans far outside of your |
| for writers. After all, you did all the hard work | | | | local reach. An online book campaign when |
| already. You wrote the book, you probably | | | | created properly can increase your book sales. |
| found a literary agent and then you got it | | | | Using something like viral marketing, will multiply |
| published. You’re a story teller, not a | | | | your efforts and in turn multiply your books |
| marketing professional. Well, I’ve got | | | | sales. Viral marketing is the process in which you |
| news for you, if you want to receive those big | | | | duplicate your advertising by using a system that |
| royalty checks that might have inspired you to | | | | will then duplicate itself. For example, an email |
| write that book; you will need to become a | | | | can be forwarded to hundreds, thousands and |
| marketing professional. Why would you take the | | | | even millions of people. That is the simplest |
| book this far only to stop at such a pivotal | | | | form of viral marketing. It is one unique method |
| point? This is where the book publishing process | | | | that is then passed on to others who also passes |
| gets interesting. This is now a test of your skills | | | | it on and so on and so on. |
| to see your dream to the end. There are three | | | | Regional, national and global efforts can take |
| efforts I suggest you focus on when creating | | | | cheap and simple book marketing ideas to another |
| your book marketing plan. | | | | level. If you have a big budget you can |
| - Local Efforts — Reaching people in your | | | | accomplish a lot at this level. For the common |
| home town or city will be easier than you think | | | | newly published author the cheaper the |
| and it will get you in front of them to build your | | | | techniques, the better. On a regional level, find |
| credentials. | | | | out about advertising that covers your area. I |
| - Online Efforts — The internet is a vast | | | | live in Connecticut and the terms most often |
| marketplace with countless ways of marketing | | | | associated with this region of the United States |
| your book to readers you won’t be able | | | | are New England, East Coast and Tri-State area. |
| to reach on a personal level. | | | | My local cable stations will advertise businesses as |
| - Regional/National/Global Efforts — Taking | | | | far as New Jersey. New Jersey, New York, |
| your book to readers outside of your element will | | | | Connecticut and even Massachusetts are all within |
| increase book sales beyond your imagination. | | | | driving distance from where I live. This is an |
| Local efforts can include posting a flier at your | | | | advantage for connecting with people, events and |
| neighborhood grocery store or attending a city | | | | promotion events. Nationally you will be able to |
| fair and distributing business cards. At this level | | | | promote your book through channels that strive |
| you are placing yourself in front of your reader | | | | to advertise to the entire country. Such |
| and allowing them to see you are a person, as | | | | channels include television, radio and magazines. |
| one of them. You would be surprised at the | | | | Finally, if you want to market your book on a |
| sense of pride someone takes when they know | | | | global level, the internet will be your best bet. If |
| that you, as an author are from their neck of the | | | | allows you to sell books in your sleep. |
| woods. Come to think of it, don’t you | | | | Isn’t that a nice dream? |