| What many authors don't realize is many major | | | | with the internet has good results. For example, |
| publishing companies have been taken over by | | | | did you know that if you have a printed book |
| large conglomerates that place much more value | | | | available from Amazon, it's actually MORE difficult |
| on money and the bottom line than they place on | | | | to promote than having an e-Book listed on |
| the books they publish. | | | | ClickBank? |
| In the 80's, I was an editor for a thriving publishing | | | | The reason is simple: most affiliate marketers (i.e.: |
| house in Cincinnati. We published high-quality text | | | | those who sell most of the stuff on the internet) |
| books for middle schools, high schools, and | | | | won't go through the trouble of actively |
| universities. The company had been in business | | | | marketing items that offer them a small |
| for 25 years and had an excellent reputation. | | | | commission. And where does that leave the |
| Shortly after I moved to Seattle, the company | | | | author who has gone through the hard work |
| was purchased in a hostile take-over. | | | | getting their work self-published (usually through a |
| The first thing the new owners did was lay off | | | | print-on-demand publisher)? It leaves them sitting |
| half of the staff. They kept all the marketers, for | | | | there, with a book, and no where to go with it. |
| they knew the value of marketing. But they | | | | Again, I speak from experience. I myself have |
| knew nothing about publishing. They totally gutted | | | | two printed volumes available through Amazon, |
| the heart and soul of the company: the creative | | | | and I no longer bother trying to sell them. Instead, |
| teams, the production teams, and the editorial | | | | I have chosen ClickBank as THE SYSTEM that will |
| staff. Several of my friends and co-workers | | | | allow me to get my works into the world. And...it's |
| wrote me on a regular basis about the horror | | | | working!! |
| stories taking place there. Overnight, it had | | | | ClickBank is just the starting point in an |
| morphed from a great place to work into a | | | | EFFECTIVE marketing venture. But it's a MAJOR |
| nightmare. Needless to say, the company went | | | | starting point. It allows YOU to market your own |
| out of business within a few short years. | | | | books successfully. YOU are in control. |
| These types of take-overs happened all over the | | | | There are many tricks to this which we have |
| US in the 80's and the 90's. I've attended many | | | | discovered, and continue to discover, and we are |
| writer's conferences and heard tales from both | | | | willing to share this knowledge with you. One of |
| authors and editors about this situation. Back then, | | | | the first things you must realize is: It is up to YOU |
| there was little a writer with original ideas and a | | | | to get Your Work into the World, but you don't |
| unique voice could do about it-companies that only | | | | have to do it alone. |
| care about the bottom line are not interested in | | | | So, if you are serious about your Work, Listen. If |
| something that won't have immediate mass | | | | your Work keeps calling to you because it's tired |
| appeal. | | | | of sitting in the closet, or in the drawer, or under |
| Their mindset is: If it's hard to market, it's not | | | | the bed, then Listen. It wants you to Keep Your |
| worth looking at. They don't want anything new | | | | Dream Alive! Your own Work is calling to you! It |
| and different: they want niche items that fit into | | | | wants to be rebirthed. This time, it wants to be |
| established genres. Anything too thoughtful or too | | | | birthed into the World so that IT, and YOU, can |
| different is out. | | | | Make a Positive Difference during these very |
| This circumstance left writers, like myself, | | | | important times. |
| scrambling to get accepted at small presses. What | | | | OUR WORLD NEEDS YOU to start Believing in |
| did I hear from them? They told me that they | | | | Yourself, and in Your Gifts, so that you can do |
| were receiving a 100 times more manuscripts | | | | what you came here to do! |
| than they had in the past. They were often | | | | You don't have to be kept down by the "Old |
| booked for 10 years or more into the future, and | | | | System" any longer. There is a NEW SYSTEM for |
| they weren't accepting anything new. In fact, | | | | a NEW WORLD. The paradigm has already |
| they weren't even opening the envelopes to see | | | | shifted, and those who can recognize this, and go |
| what was being sent to them! Usually, they would | | | | with the flow, shall prosper. And THEY shall make |
| just return them with an apology form letter, or | | | | the difference. |
| they would throw them away. | | | | We intend to be among those who can think |
| Yes, back then, there wasn't much writers with | | | | outside the box, release our own chains based on |
| unique ideas and unique voices could do. But that | | | | outdated beliefs, and move forward. We |
| has ALL CHANGED with the Internet! | | | | encourage you to do the same. And, if you |
| It's time for writers to realize that times have | | | | choose, we can help you. |
| changed. Those who still believe they need a | | | | In many, many ways these are GREAT TIMES |
| printed book must start thinking outside the box. I | | | | we are in living in. And we, the Creators--those |
| say this with love in my heart, for I have had to | | | | who can see and express Beauty and Truth-can |
| go through this same transition. | | | | make it even better. Let's join together, and |
| I have also learned that not everything associated | | | | "Make It So! |