| One of the most enjoyable things I get to do in | | | | the problems faced by those with whom you |
| my professional day is working with our members | | | | work)? Well, what I do is (fill in the blank with one |
| at One of the things we teach our private | | | | or more solutions you uniquely provide.") |
| practice professionals on our teleseminars is how | | | | Applied to my situation, "i'm a marriage and family |
| to craft an effective laser speech. | | | | therapist" became "Do you know how so often |
| So what's a laser speech? | | | | couples that were once close will slowly dift |
| When someone asks you what you do, what do | | | | apart? Well, what I do is help couples rekindle the |
| you say? | | | | spark, get close again and stay close." |
| I used to say "i'm a marriage and family | | | | The laser speech applied to the article summary |
| therapist." This would typically get one of three | | | | We've all read (and probably written) our share of |
| reactions: | | | | put you to sleep article summaries. |
| 1. People would walk away, as if this was a scary | | | | For example, "This article gives you five ways to |
| thing. | | | | easily write an article." ZZZZZZZZZZZZZZZZ. |
| 2. "Oh, so are you analyzing me?" Not until right | | | | As opposed to "Do you know how sometimes it |
| now. | | | | can be tough to push out another article? What |
| 3. They would begin to tell me all their problems. | | | | this article does is give you a simple 5 step |
| Learning about laser speeches changed all that. | | | | formula to write compelling articles over and over |
| Here's how to craft a laser speech: | | | | again." |
| "Do you know how (fill in the blank with one of | | | | Which article would you want to read? |