| A good teaser can help you acquire more page | | | | with a sentence that contains the words "traffic", |
| views for your article. When you submit an article | | | | "web marketing", etc. |
| to a directory, you will usually be asked to fill in a | | | | Step 2: Elaborate just a little on the first |
| summary field. The summary is not really a | | | | statement that you have made. A couple more |
| summary in the conventional sense. Rather, it is | | | | sentences will do the trick. Be careful not to give |
| supposed to act like a teaser to draw the reader | | | | away too much in the teaser. The "summary" is |
| in. Here is the formula for writing compelling | | | | not a paragraph with all the important points. It is |
| teasers. | | | | a teaser. If you give away ALL the important |
| Step 1: The first sentence should be the most | | | | content in the summary, the reader will have no |
| interesting point in the article. This is something like | | | | reason to read the rest of your article. |
| a subheader. If the reader fails to comprehend | | | | Step 3: Stop abruptly. Don't insert an ending to |
| the title completely, he or she will rely on the first | | | | the teaser paragraph. Leave the reader wanting |
| sentence of the teaser to get a good idea of | | | | more. You give away just a little bit to whet the |
| what the rest of the article is about. So this | | | | appetite of the reader. Now that his curiosity has |
| sentence should be as ENTICING as possible. For | | | | been aroused, there is a higher chance that he will |
| example, if you are writing about traffic | | | | continue reading the rest of the article. |
| generation, then you should open your teaser | | | | |