| The article summary is very important because | | | | Tip 1: Invoke curiosity by stating something |
| it's the first thing the reader sees right after the | | | | bizarre. For example, you can start your article by |
| article title. If you write a poor summary, the | | | | saying something like, "Do you know that you can |
| reader will not click on your titles to read your | | | | earn $2,000 a month with this one tip? It's true. I'll |
| articles. | | | | show you how." |
| First, you must understand that a summary for a | | | | Then stop elaborating. Notice that the reader now |
| traffic generation article does not mean that it's a | | | | has to click on your title if he wants to find out |
| shorter version of the article. If you give away | | | | what your "tip" is about. Here is another idea. |
| the essence too quickly, there is no reason for | | | | Tip 2: State the promise of the article clearly. |
| the reader to read the rest of the article. | | | | Sometimes, just from the title alone, the reader |
| In reality, the summary acts more like a teaser. | | | | has difficulty trying to ascertain the message that |
| A teaser is used to draw the reader in. Now that | | | | the author is trying to deliver. So he relies on the |
| you understand the true purpose of the | | | | teaser for more information. At this stage, you |
| summary, let's take a look at some interesting | | | | can state the promise clearly - e.g. "In this article, |
| teasers that will work in your favor - i.e. draw | | | | you will learn how to get to the top of Google |
| visitors in. | | | | without having to spend a dime. |