| The most powerful word in the marketing | | | | To get the most out of this great FREE |
| dictionary is made up of just four letters: F-R-E-E. | | | | promotional tool, keep these points in mind: |
| It doesn't matter what kind of product or service | | | | The ebook must be more than just a blatant ad |
| you're promoting, if you can use the word FREE | | | | for your product or service. This could damage |
| in your advertising and marketing, then your | | | | your reputation rather than enhance it. Keep your |
| response rates will shoot up. | | | | self-promotion present without being 'in your face'. |
| People like FREE stuff. In fact, many people | | | | The content of your book must be useful and |
| simply can't resist the word FREE! | | | | relevant to your target market. There's no point |
| The problem is, you can't use the word FREE | | | | in giving away a FREE ebook that contains |
| unless you actually have something FREE to give, | | | | Internet marketing articles written by other |
| for example: | | | | people, if you're promoting guitar lessons. You'd be |
| Click Here To Download The FREE Demo! | | | | much better off doing a bit of research online and |
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| These are all effective ways of introducing the | | | | Encourage other webmasters/e-zine publishers to |
| magic word. However, the best FREE idea of all is | | | | freely distribute your book to their visitors |
| the FREE ebook. | | | | readers. Be sure to state this clearly inside the |
| It doesn't matter what kind of product or service | | | | book and anywhere you make the book available |
| you sell, you can use FREE ebooks as a | | | | for download. |
| promotional tool to carry your advertising AND | | | | Offer to create customized versions of the |
| build your reputation. | | | | ebook for those webmasters who want it. For |
| By creating an ebook that is related to your | | | | example, you could place an ad for the |
| product or service, and by giving that ebook | | | | webmaster's site on the cover page. This will |
| away for FREE, you achieve three things in one | | | | encourage him/her to work harder at giving it |
| go: | | | | away, thus spreading your message to more |
| You give yourself a legitimate reason to use the | | | | people. |
| word FREE in your advertising and promotion. | | | | Promote your FREE ebook by listing it on |
| You generate FREE publicity for yourself by | | | | shareware sites and in ebook directories as well |
| promoting your product or service from inside | | | | as on your own website and e-zine. |
| your FREE ebook, | | | | So, get busy. Ask yourself what it is that your |
| You build your credibility by making your book | | | | target market is interested in. Make a book that |
| useful and relevant to your target market. | | | | feeds that interest and then start giving it away! |