Are Self-Publishing Companies

Are self-publishing writers really “cheating,” orthe possibility of public humiliation at the hands of
are they simply taking advantage of widespreadSimon and company.
changes taking place throughout the 
entertainment and business worlds. Check out... InIs this "cheating," per se, or has the do-it-yourself
spite of growing evidence that self-publishing ismentality simply removed unnecessary hurdles
poised to replace (or at least match) traditionalthat prevented talent from being discovered
publishing in the future, many conventionallyfaster? You see, talent is the one common
published authors (and those striving to becomedenominator and talent cannot be purchased. Cast
such) still view self-publishing with contempt. Theymembers of Survivor have their fifteen minutes
feel self-publishing companies and those authorsof fame and then disappear back into the abyss.
who choose to use them are "cheating"The try-outs for American Idol feature thousands
somehow. After all, getting a book publishedupon thousands of "hopefuls" standing in lines
traditionally has always been "hard work."  Thosearound city blocks and yet the main competition is
who have done it (or long to) perhaps feel as ifcomprised of just a handful.  Most had their
self-published authors are not paying their dues.opportunity to shine, and their audience rejected
 them. But at least they received a shot.
But are self-publishing writers really "cheating," or 
are they simply taking advantage of widespreadHow a Self-Publishing Company is Like American
changes taking place throughout theIdol for Writers
entertainment and business worlds? 
 As a recent New York Times article states,
Why Should the Book Publishing Industry Be Anyself-publishing companies are thriving, and that is
Different Than The Music and Entertainmentbecause self-publishing companies give writers
Worlds?their shot. Their fifteen minutes of fame.
  
The same Do-it-Yourself (DIY) fever has sweptSelf-publishing companies are like American Idol
through the music industry. Musicians (talented andfor writers. They make it easy to publish a book.
otherwise) are no longer waiting for acceptanceIf "publishing a book" is your dream, you're going
from the "establishment." Instead, they areto be happy with the result.  And if your dream
distributing their music through iTunes. They areis to be successful, famous, rich, or a combination
finding their audiences through Myspace. And,of the three, you're going to receive your chance.
they're broadcasting their music videos viaBut just like everyone else who is successful,
YouTube.  famous, or rich, you are going to need to bring
 something special to the table.
It is safe to say the music industry has 
irrevocably changed.  Musicians no longer giveMost reasonable people recognize this. Those who
95% of their royalties to the "industry" anddon't may become disillusioned, but listen —
customers no longer buy CDs fromif it were easy to become a bestselling author, a
brick-and-mortar music stores. multi-platinum recording artist, a player for the
 New York Knicks, or a highly-sought-after runway
Are these musicians cheating?model, then everyone would do it. 
  
No.How Self-Publishing Can Help You Make More
 Money Fast
They are still paying their dues, but now the 
invoice comes after their music has alreadySee, self-publishing companies shine a light on
become available. They still must marketwriters.  It is the writer's job to shine back.
aggressively to obtain listeners, but at least theySome authors do, like Gang Chen, who earned
have something to market.   The audiencemore than $39,000.00 in royalties from Outskirts
determines which of those musicians succeed andPress in the 4th quarter of 2008, and nearly that
which of them fail. much again in one single month in January 2009. 
  
This is no different from the self-publishing bookDid he sell a million copies of his book? No. Is he
industry.making a lot of money as a self-published author?
 Yes. By any reasonable benchmark, Gang Chen is
How the D-I-Y Mentality Removes Unnecessarya successful self-published author who has given
Hurdlesspecific permission to have his successes shared. 
  
Can you imagine the uproar that would ensue if allCan you achieve this kind of success when you
that were required to start playing for the Newself-publish your book?
York Knicks was writing a check for $1000 to 
some Internet company? Can you imagine theYes! But, you must understand that success is
fervor if all that were required to obtain anever guaranteed. All writers are different just
recording contract was standing in line at somelike all contestants on American Idol are
reality show try-out? different.  If you are going to self-publish your
 book, you're better off publishing with a company
Wait a minute! where your chances for success increase. 
 Above all, you have to believe in yourself and you
That's already happening. Reality television hashave to work hard. Success rarely comes easily
altered the search for "talent" and now, in rarefor anyone, but now, thanks to self-publishing
instances, getting "discovered" is no harder thancompanies like Outskirts Press, everyone has an
filling out an application. Nowadays, instead ofequal chance. They will shine the light on you.
submitting audition tapes to countless producers,What you do with that light is up to you.
lyricists stand in line for American Idol and face