| Electronic books have certain attributes and | | | | A very unique quality not easily found in any |
| qualities that other mediums do not possess. | | | | other medium, eBooks afford the opportunity for |
| When it comes to publishing ebooks there's no | | | | the author to interact with the customer thru real |
| comparison to the traditional channels one would | | | | time surveys (an important marketing research |
| encounter with physical books. Let's review 6 | | | | tool), videos, audios, and the ability to offer |
| advantages associated with eBooks that no other | | | | additional products to the same consumers. The |
| medium used today for information distribution or | | | | use of this particular methodology is limited only |
| marketing purposes possess. | | | | by the imagination. |
| 1. Easy and Inexpensive to produce | | | | |
| When you consider there's no need for printing | | | | 5. Speed and Ease of Publication |
| materials that a book is comprised there's | | | | Unlike the traditional publication process, eBooks |
| considerable cost savings right there. Printing | | | | can be published with little delay. There are |
| press, ink, paper, or even physical distribution | | | | virtually no hoops to jump thru or delays which is |
| costs are completely eliminated. For publication | | | | the case when going thru the more conventional |
| purposes there's also no need for agents or | | | | publication channels. This results in little time or |
| publishers. All an eBook needs is an author with a | | | | money wasted and all without the hassles of |
| good idea in possession of a computer with the | | | | negotiating with any publishing firms. |
| proper software. | | | | 6. Creative Control |
| 2. Speed and Ease of distribution | | | | Once again since the entire publication process as |
| Distribution online is nearly immediate and about as | | | | we know it, has been eliminated, there is no third |
| low cost as you can get, even on a global basis. | | | | party editing or layout design hassling to contend |
| The ability to make revisions or modifications is | | | | with. Your work is exactly that, your work, and |
| also a tremendous advantage. Due to this, | | | | that's how it will be presented to the customer |
| eBooks can be continuously updated with little | | | | without compromising your efforts. Not as a |
| effort keeping them fresh and relative in content | | | | vaguely similar reproduction of your original |
| with any changes that may occur. | | | | manuscript. |
| 3. Instant consumer gratification | | | | Consider this: on average every 11 seconds a |
| Since eBooks are a digital product that can be | | | | new home-based business has been started! |
| downloaded almost immediately anywhere in the | | | | Let's assume that these businesses will have the |
| world, they cater to the increasingly impatient | | | | need to circulate information about their products |
| nature of consumers today. In this fast paced | | | | or services, create awareness if you will. |
| and busy world, people are not as willing to take | | | | It's tough to imagine with the ease, cost, and |
| the time to shop around. This delivery speed is a | | | | flexibility involved in producing and publishing |
| huge plus. | | | | ebooks that any other medium would be |
| | | | considered. The distribution channels alone are |
| 4. Highly interactive | | | | limited only by ones imagination. |