| When beginning a catalog business or even just | | | | entire process could take up to two months from |
| adding them to your business, knowing what is | | | | designing to printing to mailing. |
| involved in catalog printing will help you better | | | | Technical Information |
| prepare for this arduous task. Without a clear | | | | You will need to group items into similar |
| plan, catalogs can be so overwhelming that you | | | | categories for the design team to create a |
| may never get started. Below, the steps for the | | | | productive layout. Also provide such technicalities |
| entire process are outlined so that your design | | | | as the titles of items, pricing, numbers, and short |
| goes smoothly. | | | | descriptions. You may want to write your own |
| Purpose and Style | | | | extra text or leave that to the design team. |
| All of the more detailed decisions can be more | | | | Images |
| easily made when a strong purpose and style has | | | | Provide the designers with photographs of the |
| already been chosen. Your purpose could be either | | | | products. Do not try to cut cost by using group |
| to market products to other businesses or | | | | photos. Individual pictures sell items better. Some |
| market to consumers. This step also involves | | | | products, such as clothing displayed by models, |
| deciding the size, whether or not to include a table | | | | may look more appealing if photographed in |
| of contents or index, and quantity. Choosing the | | | | scenery. When possible, though, use no |
| style involves first knowing your audience so that | | | | background with a soft shadow for product |
| each design element can be tailored to their needs | | | | pictures. |
| and appetite. Next be sure your company has a | | | | Printing |
| clear image, and design the catalog to match this | | | | Find a wholesale catalog printing company since |
| image. Consumers should be able to view your | | | | they can offer high quality at a lower cost. Make |
| magazine and, without looking at the cover, know | | | | sure that they can print the style of catalog you |
| it is from your business. | | | | need. Another plus when you are choosing a |
| Design Teams | | | | printer is that some will mail the catalogs directly |
| Use a professional team of designers who have | | | | from the warehouse to a list you provide. |
| experience in catalog design. You will need to | | | | The key to a smooth catalog production process |
| supply your notes on the purpose and style so | | | | is simply sitting down and writing out a plan. Being |
| that the designers can produce a catalog | | | | prepared will help you to avoid any |
| according to your terms. Contacting the design | | | | miscommunication with all parties involved, which |
| team ahead of time will increase your chances of | | | | also helps you meet your deadline. |
| having the catalog finished by the deadline. The | | | | |