| When you do a key word search in a search | | | | want these to reflect your website theme and |
| engine, do you go deeper than 1, 2, or maybe 3 | | | | top key word phrases. |
| pages? Most do not. 90% of the millions of daily | | | | 3: Inbound Relevant Web Links |
| searches stay in top 3 pages with 90% of all | | | | Inbound (1-way) links from other relevant |
| Internet traffic coming from search engines | | | | websites is very important to increase your |
| Google, MSN and Yahoo. This is why earning and | | | | ranking. The search engines are more likely to |
| keeping top ranking in these "big 3" for many wise | | | | give your website higher ranking if you have |
| tourism promoters, is one of their most profitable | | | | more quality inbound links than your competitor |
| travel marketing strategies. | | | | because your website is considered more of a |
| The active process of earning and keeping top | | | | "authority site". Link trades are not bad if they |
| ranking is called Search Engine Optimization (SEO). | | | | are done in modest amounts, but they don't net |
| Here's some top tools and quick tips to enhance | | | | you a 1-way link. |
| your ranking, or keep your ranking, no matter if | | | | 4: Tools to Earn Top Ranking |
| you do it yourself or hire a SEO specialist. | | | | SEO is a long-term ongoing project that usually |
| What Are the Key Elements to Earn and Keep | | | | requires specialized tools and help because the |
| Top Ranking? | | | | Internet is competitive and constantly changing. If |
| For Google, Yahoo and MSN it is all about your | | | | you seek out professional help, ask the SEO |
| website's "relevancy". The websites that are most | | | | Company to prove their high ranking results in |
| relevant to a key word search show up on the | | | | competitive phrases so you can check out the |
| first pages. What determines your website | | | | ranking for yourself. |
| relevancy falls into three main categories; your | | | | Here are some tools and software you can use |
| theme as defined by your content, HTML Meta | | | | yourself to improve your ranking. For more links, |
| tags and number of quality inbound relevant web | | | | more resources and FREE downloads, go to: Web |
| links pointed at your website. | | | | Position Gold: Award winning software to improve |
| 1: Website Theme and Focused Content | | | | website rankingo Arelis: a software to get high |
| One client we work with has three separate | | | | quality incoming links to your websiteo Travel |
| themed websites; Alaska fishing, Alaska dog | | | | Portal Directory: over 185 online directories to |
| sledding and Alaska hunting. This allows his | | | | post your travel-related website and earn 1-way |
| websites to focus in on the top 5 -10 most | | | | links to help your search engine ranking. Over |
| searched for phrases within each theme and not | | | | 70% cost nothing to link your site.o Blogger.com: |
| dilute the "key word density". Our research | | | | blogs allow you to create and post content, |
| showed us the most searched for phrases in | | | | create 1-way links to your website for free |
| each theme AND number of competitive | | | | without a webmaster.o Travel Article Publishing |
| websites. With this important information, we | | | | Directory: Get free publicity, website traffic and |
| determine the best return on investment phrases | | | | help your search engine ranking too. Get your |
| to write web copy and optimize each site for the | | | | own articles with author resources and links easily |
| search engines. | | | | published and syndicated worldwide for free. |
| 2: HTML Meta Tags | | | | Course coming soon early '08. |
| HTML Meta tags help the search engine determine | | | | SEO Return on Investment |
| what your website is about. Find out your | | | | Although earning top page ranking can be |
| website's Meta tags or your competitors by | | | | challenging, but done right, SEO will yield you huge |
| looking for the "View Source" in your web | | | | returns on your investment. Someone has to be |
| browser when you have a page open. The most | | | | on page #1, why not you? Having top ranking is |
| important Meta tags include, your page title, brief | | | | like having an annuity that pays you great |
| description and your key words. Once again, you | | | | dividends for years to come. |