| 1. Reach out to your past customers via phone, | | | | 7. Create incentive for others to refer business |
| e-mail or direct mail. Remind them that you exist | | | | your way such as a finder's fee or a gift card. |
| and let them know about your new offerings. | | | | Promote your "Refer a Friend" program to your |
| 2. Get active in online groups on LinkedIn. Find out | | | | networks. |
| where your target audience participates and get | | | | 8. Get on Facebook and be interesting. Avoid |
| engaged. Answer questions, ask questions and be | | | | endless self-promotion and instead engage, share |
| a resource. | | | | useful information and demonstrate value. |
| 3. Join a local business networking group such as | | | | 9. Invite your top five customers to lunch, |
| BNI.com or | | | | dinner or an event. Take time to get to know |
| 4. Find something news-worthy about your | | | | them. The rest will fall into place. |
| business and reach out to local media directly or | | | | 10. Instead of the same old tired promotions, be |
| national media by sending a press release through | | | | unique. Host a special event for a whole month. |
| 5. Start a local networking group through Make it | | | | Give stuff away, record videos from unexpected |
| interesting and engaging for your target audience. | | | | locations, turn your prices upside |
| 6. Connect with your peers. Invite them to a | | | | down—whatever it takes to grab attention in |
| brainstorming session either online or in person | | | | an interesting way. There is a lot of noise out |
| and figure out how you can support each other. | | | | there. Find a way to stand out. |